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SHOULD YOU HIRE A PROFESSIONAL TO DESIGN YOUR WEBSITE?

Imagine you’re renovating your home: updated kitchen and bathrooms, new carpet, fresh paint and interior décor, the works. You might be handy with a toolbox and have an eye for design, but will you really get the best results with a DIY approach? Professional jobs are best handled by experts, and redesigning your website (or designing one from scratch) is no different. Here are a few reasons why:

More traffic

Professional designers aren’t just stylish code masters—they know how to develop your website to capture the attention of your target audience while allowing search engines to read and rank your page. SEO compliance is the most effective way to reach the top of the search rankings—what’s the point of a snazzy new website if no one can find it?

Browser friendly

A fresh new design is also pointless if your website isn’t compatible with popular browsers. You probably don’t know that different browsers have different display methods, and professional designers will ensure everything runs smoothly on all of them—an error message or glitchy site doesn’t make for the best first impression.

Stunning, effective design

Even if your SEO/browser compatibility is on point and you’re getting thousands of new views per day, that first impression has to count—most users don’t come back for a second look. But sharp graphics and slick fonts aren’t the be-all-end-all of design. Professional web designers are masters of marketing as well as creativity, turning first impressions into repeat visits. Plus, they can add galleries, forums, and other features that aren’t available with DIY templates—and the more customized your site, the better.

Competitive edge

According to popular estimates, there’s over a billion websites on the internet and around 300 million individuals browsing the web per day. Even if your goal is to reach a fraction of those users, you’ll need a website that stands out among the competition in your particular field. One of the best strategies is creating a site that suits your business goals. Whether it’s generating online sales, walk-in sales, or simply spreading information, designing a site with ROI in mind will sharpen your competitive edge.

Easy upgrades

Rapid technological innovation is a given these days, and the web design industry is constantly updating with new tech, code, and strategies to draw new visitors to your site. A professional designer will be fully informed of all the latest web trends so you can upgrade your site regularly for optimal success.

Worth every penny

Let’s be honest—as a business owner, the last thing you have time for is website design. Hiring a professional web designer is one of the most important investments you can make in your company, and at AGW Marketing Group, we offer a range of design services including custom websites, branding, print and digital collateral, video and audio production, and photography, providing all the tools you need to stand out in the billion-plus website crowd. Call us today for a free consultation.

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