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Akbar Gbajabiamila

Personality | Former NFL Player

Host of American Ninja Warrior and former NFL player, Akbar Gbajabiamila, was looking to grow his social media following and engagement across the major platforms Facebook, Instagram, and Twitter. AGW identified his target demographic based on analysis of his current following and interests coupled with compatible interests of his personal brand. Through this AGW was able to develop a content strategy that his target would be most likely to consume. Key to the success of the strategy was keeping Akbar’s content on brand, on a regular schedule, and regular analysis of key indicators.

Role

Social Media Management and Analytics

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